Hello! Thank you for visiting my website. I'm Ed, a dedicated user experience (UXR) researcher, designer(UXD), and leader with over 15 years of experience in driving user-centered design and product strategy across various industries, including government, finance, and technology. I have a proven track record of leading and mentoring UX teams, advocating for human-centered design practices, and delivering innovative solutions that enhance user experiences.
For the past decade, I have been passionate about improving services for the people of Pennsylvania through my work in UX. I invite you to explore my website to learn more about me and my experience.
Cheers,
-Ed
Areas of Expertise
Expertise in all phases of the product lifecycle, from research and ideation to design, development, and implementation.
UX Research: Contextual inquiries, journey mapping, heuristic evaluation, persona, workflow and task analysis, card sorting, UX lightning board, surveys + qualtrics. Concept and beta testing, guerrilla testing, usability testing, A/B testing, UserTesting.com,
UX Design: Design thinking, Information architecture, interaction design, user interface design, prototyping (Figma, FigJam, Sketch, Axure RP), adobe creative cloud, storyboarding, and service design.
Accessibility: Designing experiences compliant to WCAG 2.0/2.1 AA guidelines, accessibility testing: AMP Level Access, JAWS and VoiceOver.
Product & Project Management: Vendor management and negotiations, customer experience transformation and modernizations, company formation and culture shaping, agile/scrum, azure devOps, jira, confluence, requirements gathering & analysis, feature writing/user stories, QA testing, hypercare, product vision & strategy, stakeholder management, budget management, leadership, mentoring, communications, presentation, branding & marketing.
Technical Skills: Web Development (ASP.Net, HTML, CSS, JS), e-commerce development, interactive voice response (IVR) + IVR intelligence(AI), Gen AI, MS Sharepoint/intranet, CRM/Customer relationship mgmt systems, CMS/adobe experience manager (AEM) + adobe core rorms, adobe analytics, Google analytics + tag manager.
Industries: Experienced in corporate and highly regulated environments such as the financial services industry, education, criminal justice, and federal and state government.
Design + Management Philosophy
Design Philosophy
Focus on creating intuitive and effortless experiences by stripping away unnecessary complexity, allowing users to achieve their goals with clarity and ease. This dedication to simplicity results in a design that feels refined, elegant, and ultimately more powerful.
Management Philosophy
As an experienced professional spanning product management, UX design, research, and project management, my work philosophy centers on human-centered design, accessibility, and strategic execution.
I believe in deeply understanding user needs through rigorous research, translating those insights into intuitive and valuable product experiences through thoughtful design, and then realizing those visions through clear strategic planning and collaborative project management.
My goal is to consistently deliver impactful solutions that solve real problems for users and achieve business objectives through a holistic and iterative approach.
Recent Projects
Current Project: Commonwealth Identity Access Mgmt.(IAM) system branding + enterprise/statewide implementation.
PA Act 146 Application, Review of Denied Health Insurance, Treatment, Medication, or Service (Live).
Board of Pardon Phase 1 - Expedited Review Questionnaire + Paper Form (Going Live April 2025)
Board of Pardon Phase 2 - Clemency Application(Online, Paper, Fillable PDF, and CRM (Going Live June 2025)
